Treat yourself to a glam and gorgeous day at Melbourne’s finest, cup carnival. These postcards are designed to attract young working females to the iconic event. The campaign promotes female beauty empowerment -  To encourage ladies to explore their style, embrace their beauty and channel their inner confidence. Because, ladies, it’s cup time, it’s your time to shine. It is not just about whether your horse wins or loses. 

The campaign offers ladies a free drink if they post a photo on social media featuring the exclusive photo hotspot location that’s on the front of the postcard. Motivating the young ladies to treat themselves to a bev they deserve because, It’s their Moment.

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