With one of my favourite beverages to order at a bar, I explored art direction and packaging design in the creation of this branding concept of a boutique spirit brand. INSPO is a brand to inspire good feelings that is flirtatious and sweet, influenced from the flavour of INSPO’s pink gin. For young female adults in the millennial age, the pink gin attracts them to a lifestyle beverage perfect for the summer days and nights for an arousing experience. Pops of florals, botanicals, bitters and citrus floats swiftly in an organic sense to convey the playfulness and femininity in the gin’s personality.